big agency pr isn’t always better

according to a recent survey, 72% of businesses reported better satisfaction when working with smaller marketing firms.

Bigger is not always better. More often than not, brands get stronger, faster results when they partner with a small, senior team that actually does the work instead of delegating it down a ladder. If you want strategy that moves quickly, ideas that land, and execution that does not get stuck in internal process, a lean setup is usually the smartest choice.

senior-level strategy

When you work with a small team, you get direct access to the strategist shaping your comms. There is no handover drift, no watered down interpretation of the brief and no crossed wires between departments. You get someone with experience, judgment and commercial awareness leading your account from day one.

you work directly with the strategist

Small teams are built on real relationships. You speak directly to the person who is writing the strategy, pitching the stories, shaping the angles and protecting your brand. There is no disappearing act once the contract is signed. Just consistent thinking and accountability.

no juniors

Your work is never passed to someone who is learning on the job. Every task is handled by people who know what they are doing and have the track record to prove it. This means stronger advice, tighter messaging and media outreach that actually lands.

no layers of management

Without internal hierarchy, things move fast. Decisions are made quickly. Creative ideas do not get lost in rounds of approval. You get clarity, speed and a team that can adapt instantly.

hands-on execution from day one

Strategy is only valuable if it turns into action. Small teams roll up their sleeves immediately. There is no transition period and no onboarding lag. You get proactive outreach, pitching and planning from the moment the work begins.

cost and efficiency

Working with a small, specialist team means your budget goes further. You are paying for expertise, not overheads.

you’re not paying for agency overheads or office space

Traditional agencies build their retainers around operational costs. Smaller teams do not have large offices or unnecessary infrastructure, which keeps your spend focused on the work.

no inflated retainers

With fewer people and no admin layers, retainers are lean, transparent and directly tied to output. You know exactly where your money is going and what you are getting in return.

just expertise, media relationships and execution

You pay for senior thinking, strong media contacts and delivery that moves the needle. No padding. No extras you never asked for. Just effective work that builds awareness, credibility and momentum.