It depends on the type of campaign, and the work happens in two key stages:

• Strategy, ideation & onboarding: This typically takes about 1 week, where we define your narrative, angles, media list, and campaign goals.

• Execution & outreach:

  • Expert-led campaigns (e.g., founder commentary, thought leadership, trend response) can generate coverage within a few days to a week once outreach begins.

  • Data-heavy campaigns (e.g., original research, reports, surveys) typically go live within 1–2 weeks after strategy is complete.

We build timelines with you transparently, so you know exactly when coverage is likely to land, and we monitor results in real time.

We look at your brand, your audience, and what’s happening in the media landscape right now. Our team blends creative ideation with journalistic insight to identify stories that are timely, relevant, and aligned with what journalists are actually looking for.

Every pitch is tailored, no cookie-cutter press releases.

No agency can guarantee coverage, ultimately, editors make their own decisions.

What we do guarantee is:

• High-quality storytelling and strategy.

• Smart targeting of journalists and outlets.

• Campaigns designed to match current trends and editorial priorities.

• Clear communication and full transparency at every step.

We approach Digital PR with the same clarity and accountability as any performance channel. Every campaign is launched with defined KPIs, agreed on during the strategy phase.

Depending on your goals, brand awareness, SEO growth, thought leadership or launches, we track a mix of qualitative and quantitative results:

Core KPIs we typically measure

• Media placements: Number, tier (e.g. top-tier, niche, regional), and relevance.

• Backlinks earned: Quality, authority, and follow/nofollow ratio.

• Referral traffic: Traffic generated to your site from media placements.

• Organic visibility impact: Improvements in keyword rankings, domain authority, and brand search volume.

• Engagement & reach: Estimated audience reach, social amplification.

• Sentiment & brand authority: How your brand is positioned in coverage.

Beyond numbers, we also measure impact:

• Did your brand gain credibility in the right spaces?

• Did the story position you as an expert in your category?

• Did we earn the right kind of visibility, not just volume?

You’ll receive a clear campaign report, plus a walkthrough with our team so you understand both the data and the narrative impact of your PR investment.

Our goal isn’t just coverage. It’s meaningful visibility that drives growth.

Not at all. Some of the most effective campaigns start with a strong angle and smart positioning, not a massive news announcement.

• If you have a data report or product launch, great, we’ll amplify it.

• If not, we can help you find an expert POV, leverage trends, or build a campaign around your brand’s strengths.

We like to plan campaigns as far in advance as possible, ideally 2 to 4 weeks before launch.

This gives us time to:

• Develop a strong angle or narrative.

• Prepare any data or research assets needed.

• Build and warm up media lists.

• Create supporting visuals and press materials.

• Strategically map out outreach timelines.

But we also know the news cycle doesn’t wait, and some of the best coverage comes from reactive opportunities.

When a relevant story breaks or a trend emerges, we can mobilise quickly to insert your brand’s perspective into the conversation.
These reactive campaigns can often be planned and executed within a few days.

In short: we love a good plan, but we’re always ready to move fast when the moment calls for it.