want better digital pr results? let your outreach team talk to the client
one mistake we see all the time in digital pr agencies?
the account manager handles all the client calls — while the person actually doing the outreach never meets the client at all.
and that’s where the disconnect starts.
the person writing the headlines, sending the emails, and pitching the journalists… doesn’t always understand who they’re really doing it for.
what happens when your outreach exec actually meets the client
suddenly, the campaigns feel different. sharper. more human.
because they’re not just chasing links anymore — they’re chasing alignment.
🤝 it creates familiarity and trust.
when your outreach exec knows the people behind the brand, they start pitching in a way that feels personal. not templated. not robotic.
💡 they understand the client’s values.
you can’t fake a brand voice you’ve never heard. once you’ve sat in the same room (or zoom) with a founder, you can feel their tone, their quirks, their energy. and that changes the way you write.
🎯 they get the why, not just the what.
too many agencies brief their outreach team with: “we’re doing a campaign about x.”
but the better question is: “what does success look like for this client?” — awareness? authority? traffic? recruitment? that context shapes everything.
it’s the difference between “let’s get links” and “let’s tell their story.”
clients don’t just want press. they want meaning. and meaning happens when the person writing the pitch feels something about the brand.
when outreach execs are kept behind a curtain, campaigns become generic.
when they’re brought into the conversation early, the stories start to hit differently.
our take
at croissance pr, we’ve built our process around collaboration — not hierarchy.
the people writing the campaigns are in the client calls. they ask the weird questions. they pick up on the small details that spark big headlines.
because if you want coverage that lands and lasts,
you can’t keep the storytellers out of the story.
