Introducing: croissance pr

Croissance PR started the way all great things do - with two city girls, laptops, lattes, and a slightly flakey croissant.

We were brought together when we worked at a remote online agency for two years whilst living in London - south London, to be exact - one in Lewisham, one in Brixton. 

Working across a multitude of client accounts and sectors, we realised something: (apart from the fact that we wanted to start working for ourselves, with the freedom to let our creativity flow to its full capacity!) the agency world was starting to lose its spark.

Whether it’s because we were working in the world of selling, mass consumerism was making us fatigued. There comes a point where you can’t even nip to Tesco without someone or an ad trying to sell you something! Corporate jargon was taking over our lives, and we didn’t want to ‘circle back’ to that AI-generated campaign idea. 

After over a decade of running award-winning campaigns for brands across hospitality, events, beauty, fashion, sustainability, tech, travel, healthcare and more, we’d seen the shift happening first-hand. Everything was beginning to taste the same, and not in a good way.

So we didn’t want to reject digital shifts, we wanted to redefine it. We wanted to create an agency that blended data with thoughtful, relatable dialogue, and results with a little bit of je ne sais quoi.

We want to add real value and personality to brands, whether we’re shaping a digital PR campaign, refining your brand voice, or finding the sweet spot between SEO and storytelling, we do it with intention.

Our name, Croissance, French for “growth”, is more than a nod to our roots. It’s our philosophy. Because like a perfectly baked pastry, good marketing takes time, craft, and layers of thoughtful creativity.